Digital
Cool -This
program is an outstanding case study of how Korean high-tech
powerhouse Samsung Electronics engages and expands its target markets
by continually designing, developing, and reinventing its products in
innovative ways. Topics include consumer research, the design process,
manufacturing, team-building, sales efforts, and the ideas lab, where
visionaries apply their expertise to items ranging from cell phones,
to digital gaming, to the digital home. Experts include Vice Chairman
and CEO Jong Yong Yun and MIT’s Nicholas Negroponte, author of the
best-seller Being Digital and cofounder of Wired
magazine. A Discovery Channel Production. (48 minutes, color)
|
VHS33539
DVD33539 |
129.95
129.95 |
Order
Order |
|
Eyes in the
Sky -This classic
program looks at how the same spy satellites that have monitored nuclear
threats and military maneuvers for over thirty years are now finding new
commercial, scientific, and environmental roles. Engaging computer
animation and photography illustrate a variety of peacetime
applications, such as global telecommunications, the tracking of weather
patterns, and navigation and cartography utilizing the Global
Positioning System. Interviews with NASA astronauts and the CEOs of
Earthsat and Launchspace complement this fascinating program. A
Discovery Channel Production. (100 minutes, color)
|
VHS11924
DVD11924 |
129.95
129.95 |
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|
The X
Factor: Inside Microsoft’s Xbox -Microsoft
owns the office, and now it wants to take over the living room. Drawing
on input from key Microsoft decision-makers and the hotshot development
teams behind Crimson Skies, Halo 2, and Oddworld, this program
illustrates the challenges of video game development and marketing. Xbox
architecture and controller design, scripting, animatics, motion
capture, programming, and playtesting are touched upon as the creators
pull all-nighters of debugging, agonize through green light prototype
meetings, and race to meet E3 trade show and final delivery deadlines.
Can Microsoft use the Xbox to beat Nintendo and Sony at their own game?
A Discovery Channel Production. (51 minutes, color)
|
VHS32764
DVD32764 |
129.95
129.95 |
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America’s
Ad Icons -The
best product mascots and corporate ambassadors share two key
features: they become indelibly associated with the things they
represent and they remain relevant over time. This informative and
entertaining program uses case studies of Tony the Tiger, Charlie
the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders,
Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to
illustrate different approaches to creating memorable brand icons.
The psychology behind their remarkable consumer and cultural appeal
is also discussed. Many commercial clips are included. A Discovery
Channel Production. (51 minutes, color)
|
VHS32761
DVD32761 |
89.95
89.95 |
Order
Order |
|
American
Car: A Marketing Case Study - This
program outlines the Nissan, GM, and Ford strategies for dominating
today’s light truck marketplace as the Titan and Hummer H2 square off
against the thoroughly redesigned F-150. Making stops at the Detroit
auto show, Nissan’s design studio, the "Ford Tough" torture
track, and the ad agency that launched the H2, senior officers of these
battling manufacturers openly discuss Nissan’s comeback, Hummer’s
push to broaden market penetration, and Ford’s bid to stay on top. A
Discovery Channel Production. (46 minutes, color)
|
VHS33539
DVD33539 |
89.95
89.95 |
Order
Order |
|
The Launch:
A Product Is Born with VIDEO CLIP - The
challenge: create the ultimate barbecue grill. The timeline: five weeks.
The pressure: intense. By focusing on one very concentrated case study,
this program illustrates the process of development that every new
product goes through. Team members from Pentagram, a well-known design
firm, and client company Design Within Reach take viewers on a wild ride
that begins with a kickoff meeting and ends, a mere 34 days later, with
the launch of a prototype. Field research, brainstorming, concepting,
designing, model-making, and fabricating are demonstrated as the
designers, engineers, and machinists—reacting to the ever-present
unexpected—hurry to get the job done. A Discovery Channel Production.
(51 minutes, color)
|
VHS33560
DVD33560 |
89.95
89.95 |
Order
Order |
|
The X
Factor: Inside Microsoft’s Xbox -Microsoft
owns the office, and now it wants to take over the living room. Drawing
on input from key Microsoft decision-makers and the hotshot development
teams behind Crimson Skies, Halo 2, and Oddworld, this program
illustrates the challenges of video game development and marketing. Xbox
architecture and controller design, scripting, animatics, motion
capture, programming, and playtesting are touched upon as the creators
pull all-nighters of debugging, agonize through green light prototype
meetings, and race to meet E3 trade show and final delivery deadlines.
Can Microsoft use the Xbox to beat Nintendo and Sony at their own game?
A Discovery Channel Production. (51 minutes, color)
|
VHS32764
DVD32764 |
129.95
129.95 |
Order
Order |
|
American
Car: A Marketing Case Study - This
program outlines the Nissan, GM, and Ford strategies for dominating
today’s light truck marketplace as the Titan and Hummer H2 square off
against the thoroughly redesigned F-150. Making stops at the Detroit
auto show, Nissan’s design studio, the "Ford Tough" torture
track, and the ad agency that launched the H2, senior officers of these
battling manufacturers openly discuss Nissan’s comeback, Hummer’s
push to broaden market penetration, and Ford’s bid to stay on top. A
Discovery Channel Production. (46 minutes, color)
|
VHS33539
DVD33539 |
89.95
89.95 |
Order
Order |
Digital
Cool -This
program is an outstanding case study of how Korean high-tech
powerhouse Samsung Electronics engages and expands its target markets
by continually designing, developing, and reinventing its products in
innovative ways. Topics include consumer research, the design process,
manufacturing, team-building, sales efforts, and the ideas lab, where
visionaries apply their expertise to items ranging from cell phones,
to digital gaming, to the digital home. Experts include Vice Chairman
and CEO Jong Yong Yun and MIT’s Nicholas Negroponte, author of the
best-seller Being Digital and cofounder of Wired
magazine. A Discovery Channel Production. (48 minutes, color)
|
VHS33539
DVD33539 |
129.95
129.95 |
Order
Order |
|
The Secret
World of Air Freight - The
air freight industry is a perpetual motion machine moving 27 million
tons of goods annually. This program goes inside the seemingly mundane
enterprise to reveal an exciting world that has revolutionized business.
The program highlights a typical day at the FedEx Superhub in Memphis,
the busiest cargo airport for the largest cargo airline in the world.
Package and document flow through the facility is tracked step-by-step.
Next, the action shifts to Narita, Japan, home of Northwest Airlines’
largest freight hub in Asia. Merchandise from race cars and wine to
thoroughbred horses and computers is transported over an incredible
logistical network. A Discovery Channel Production. (51 minutes, color)
|
VHS30622
DVD30622 |
129.95
129.95 |
Order
Order |